JUNGIAN Mechanics
The Magick of Advertising and the Psy ops of art.
Carl Jung was onto something.
His observations, theories of racial ( cultural ) consciousness. The Universal unconscious mind/memory.
Explains how lyrical poetry, political slogans, art, music, literature work to influence culture, society, civilization.
How mythology, symbols all work together.
Advertising is applied Jungian mechanics. Slogans, propaganda, jingles, spells cast to jangle their message into your heart, burrowing worms into your mind to writhe in subtle dance of demonic summoning of thoughts.
Advertising is Magick applied.
The same Eldritch secrets used by Druids, Priests, political rhetoric and Philosophers mumbles. Tricks to move the masses, to control the herds.
Some are benign, Some are malevolence incarnate. All change the world.
George Lucas knows these secrets.
As does David Lynch,
Alan Parsons,
Dylan Thomas
William Butler Yeats,
Aleister Crowley
Hitler
Mao
Che
L. Ron Hubbard
Jim Jones
All sorcerers. Adepts.
The Overton window is an annoying portal to hell.
The spectrum runs from George Lucas and Star wars, Jim Morrison and the Doors, Salvador Dali and Alice Cooper, Robin Williams and George Carlin all the way to the absurd and all the way into hell.
JUNGIAN Mechanics is like Quantum mechanics.
Used one way you get Hiroshima and bombs, used another you get a treatment for cancer and warp drive.
Like Quantum mechanics,
Jungian mechanics should be handled with care and caution.
( Thanks Michaela! My piece needed that addendum)
Look into Edward Bernays if you haven't heard of him. I think a lot of people exaggerate how bad he was though. I mean I'm not a huge fan but I don't think he was just the epitome of evil either. And it doesn't follow that we should all subscribe to Frankfurt School/radical Islamist anticonsumption from the fact there are advertisers using psychology. Just be like Marie Kondo: keep what gives you joy. Except unlike Marie Kondo: You mean to keep 30 books on the nightstand, right?